I know it has been a long time since AuRum has released an actual song on their You Tube channel. The reality: similar to making an arrangement to a song, an arrangement must be considered for its release upon the general public. AuRum is currently deciding the best way to handle current and future material for both audio prepared in the studio, and the visual material presented on the songs video. Using original material for both whenever possible is the focus. Trying to avoid possible claims to copyright infringement and defamation of character law suits. "We are no longer going to be content with placing movie stars or political figures in the videos without their permission", added AuRum, "it is too risky yet using original material opens up an entire new avenue of artistic expression."
"So the delays that we are experiencing are largely due to adding an original video element to the current songs that are ready to go"..."also we have to protect our own originals with copyright which requires the balancing of two factors: keeping our costs down by copyrighting as many originals as possible at once, while remaining productive on release times."
"Charlie In The Trees was released and copyrights in place in 2011, so it was easy to crank out the entire works over a short period of time"...."now we are taking our time and doing things right, and we hope to find our stride soon."
AuRum has come up with a partnership plan for handing a large part of video production to other individuals interested in this art form. Decrepit Leprechaun is one such group that will be giving them a hand. We are anticipating videos to be released soon by recording artists such as Civil Disobedience and Blackwater.
